Customer experience4 min read
For loyalty with the human touch, start with tech
75% of customer engagement is emotional. Creating long-term loyalty starts with an emotional connection –and for that you need tech.
Card-linking
A collection of 15 posts
- Loyalty3 min read
Customer payment data: what you need and where to get it
Creating customer-centric experiences means being sensitive and scrupulous about what you really need.
- Loyalty0 min read
How do different data sources stack up?
Account-linking and card-linking deliver different types of data. Find out what you need for your loyalty programme.
- Company4 min read
Fidel Forecast: What’s coming up in 2020
We had a lot of wins last year – and there are more to come. Here's what to expect in 2020.
- Financial services3 min read
What the Plaid acquisition means for Financial Data APIs
Visa has bought Plaid for $5.3 billion. It shows developers are shaping the future of the industry, at a scale and pace never seen before.
- Loyalty2 min read
3 reasons retailers love card-linked loyalty
Keeping customers coming back is hard. Card-linking can help retailers create more effective customer loyalty programmes.
- Card-linking0 min read
What is card-linking?
What is card-linking, and how can it drive value for your business? Our infographic lays it out.
- Retail3 min read
Want to save the High Street? Stop targeting customers
Retailers need to think beyond acquisition and incrementality. Card-linked offers can help footfall back to the High Street.
- Loyalty3 min read
How to increase customer retention with card-linking
Card-linked offers are the best way to create reward programs that cut friction and keep customers engaged.
- Customers3 min read
The startups helping smart retailers go green
Meet the startups using card-linking to help conscious consumers do good as they shop
- Loyalty4 min read
Three trends driving the evolution of customer loyalty
77% of loyalty programs fail. What are the trends you need to leverage to stay at the leading edge?
- Loyalty5 min read
The best way to create customer loyalty in shopping centres
We spoke to Björn Bjärbo, Goloyal CEO, about building loyalty in shopping centres and why knowing your customer is key.
- Card-linking4 min read
How to build a better customer experience with card-linking
A great customer experience relies on open access, personalisation and security. Card-linking delivers all three.
- Card-linking2 min read
The new kid on the block — Why card-linking is fintech’s latest darling
The rise of fintech and how card-linking is the latest trend impacting the industry.
- Loyalty2 min read
Linking the Online with the Offline World
Small changes can make a significant impact on customer satisfaction and loyalty. Imagine if the customer didn’t have to do anything extra to benefit from an offer, just carry out a purchase using their bank card.