Breaking down the basics of Fidel, our APIs, and the payments ecosystem.
Post-COVID-19, omnichannel will be the only way to save the High Street
The current crisis is hitting High Street retailers harder than ever before. To get shoppers back in-store and spending once isolation ends, you need a joined-up strategy that rewards them wherever they spend.
What is card-linking?
Payment cards are a rich source of valuable transaction data - but it’s difficult to access. Card-linking can help cut time, resource and cost. Here’s how.
The beginner’s guide to card-linked loyalty
Thinking about card-linking, but not sure if it’s the right fit for your business? Our comprehensive eBook weighs up the options.
Card-linking cheat sheet
Card-linking can revolutionise your loyalty offering… but is it right for you? This cheat sheet explains how card-linking works, so you can sound like an expert in seconds.
How do different data sources stack up?
Account-linking and card-linking deliver different types of data. Find out what you need for your loyalty programme.
How to start turning data into a better customer experience
For retailers who want to create loyalty, encourage repeat visits and drive more revenue, focusing on customer experience is a no-brainer. But its success all comes down to one thing: data.