Avios, part of International Airlines Group (IAG), is managing the Avios loyalty currency for airlines including British Airways, Iberia, Aer Lingus and Meridiana. Members can collect Avios on everyday purchases and then turn those points into rewards, such as flights, upgrades, hotels and car hire.

Customer story
Wing of a large airplane, with clouds and the sun in the background
Industry
Loyalty
HQ
Crawley
Founded
1988
Employees
500+

The challenge

Avios had already been operating a growing card-linked programme in the UK for the British Airways Executive Club, but needed a solution that could be rolled out to other markets. With Fidel, Avios was able to launch a new card-linked programme in Ireland with AerClub, the loyalty programme of Aer Lingus.

Integrating with Fidel has allowed Avios to get to market quickly with a lightweight yet powerful solution which meets all PCI & data compliance requirements.

A child looking out of a planeʼs window

The solution

Fidel was able to integrate existing Avios services and channels to build a card registration platform that allows AerClub members to easily link payment cards to their loyalty account. Design, development and deployment took under four weeks, which allowed Avios to provide customers new opportunities to earn points in record time.

Key benefits

  • Speed to market
  • Lightweight yet powerful solution
  • No PCI Compliance burden

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